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This article was written on 04 Jun 2012, and is filled under pressreleases.

Sri Lanka mobile phone sales (unit shipments) cross 2 million units at an aggregate market value of LKR 22.4 Billion in CY 2011

Colombo / Gurgaon, June 4, 2012: The Sri Lanka mobile phones market recorded sales of over 2 million units in CY 2011. This was reported in the Sri Lanka Mobile Handsets Market Review 2011, June 2012 release published today by premier IT, Telecoms and Semiconductor & Electronics, market intelligence and advisory firm CyberMedia Research. The total value of the mobile phones shipped in the Sri Lanka market during CY 2011 aggregated to LKR 22.4 Billion (US$ 202.7 million).

In the overall Sri Lanka mobile handsets market, Nokia emerged as the market leader with a 46% share, followed by Samsung at second position with 22% and Micromax at third position with 16%, in terms of sales (unit shipments) during CY 2011.

Table 1. Sri Lanka Mobile Handset Shipments (millions of units), CY 2011*
*Source: CyberMedia Research Sri Lanka Mobile Handsets Market Review 2011,
June 2012 release

Multi-SIM Mobile Handsets

Multi-SIM mobile handset shipments accounted for 35% of the total Sri Lanka mobile handsets market during CY 2011. Micromax emerged market leader in the category with a 37.3% share of unit shipments in CY 2011, followed by Nokia and Samsung with 24.6% and 15.9% shares, respectively.

Table 2. Sri Lanka Mobile Handsets Market: Shares of Leading Vendors in
Multi-SIM Mobile Handsets*
* Source: CyberMedia Research Srilanka Mobile Handsets Market Review 2011, June 2012 release

3G Phones

Sri Lanka was the first country in South Asia to introduce 3G services in August 2006. After the end of the civil war in 2009, the telecommunications sector in Sri Lanka is poised for growth.

Total 3G phone shipments in Sri Lanka touched nearly 0.32 million units during CY 2011. Nokia emerged as the market leader in this category with a 53.2% share of units shipped, followed by Samsung and Sony-Ericsson with 25.6% and 7.7%, respectively.

Table 3. Sri Lanka Mobile Handsets Market: Shares of leading Vendors in 3G Phones
* Source: CyberMedia Research Sri Lanka Mobile Handsets Market Review 2011, June 2012 release

“With the spread of 3G services to all major cities Sri Lanka consumers would look to acquire and use more feature rich mobile handsets, thus fueling greater demand for higher generation air interface devices. This is an opportunity that vendors and service providers can exploit by bringing to market attractive value-for-money device-plus-service packages”, stated Naveen Mishra, Lead Analyst, CMR Telecoms Practice.

Smartphones

Smartphone shipments touched 0.11 million units in Sri Lanka during calendar year 2011. Samsung emerged as the leader in the smartphone segment with a 27.6% share of shipments in CY 2011, followed by Nokia with 25.4%. HTC occupied third place with an 11.4% market share.

Table 2. Sri Lanka Mobile Handsets Market: Shares of Leading Vendors in Smartphones, CY 2011*
*Source: CyberMedia Research Sri Lanka Mobile Handsets Market Review 2011, June 2012 release

The ASV of smartphones during CY 2011 was LKR 45,350 (US$ 410). Android emerged as the leading smartphone OS with a 49.9% share of shipments in 2011.

“Going forward, vendors would do well to introduce handsets that support Sinhalese, as Sri Lanka would be a natural market for the same. Further, given the wet and humid climatic conditions that prevail in most parts of the country for most of the year, there could be a latent demand for water and moisture resistant handsets”, stated Tarun Pathak, Analyst, CMR Telecoms Practice.

“With increasing operator focus on data revenues and better 3G coverage the share of smartphones is likely to increase and consequently the number of models on offer from smartphone vendors are also expected to go up in 2012”, Tarun added.

 

Notes to Editors
1) CyberMedia Research uses the term ‘shipments’ to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. For the convenience of media, the term shipments has been used interchangeably with ‘sales’ in the press release, but this reflects the market size in terms of units of mobile handsets and not their absolute value. In the case of handsets imported into the country it represents the number leaving the first warehouse to OEMs, distributors and retailers. CyberMedia Research does not track the number of handsets brought on their person by individual passengers landing on Sri Lanka soil from overseas destinations or ‘grey market’ handsets. These are, therefore, not part of the CyberMedia Research numbers reported here.
2) CyberMedia Research tracks shipments of mobile handsets in Sri Lanka on an annual basis. However, as per convention, the market size may be reported on a calendar quarter basis where appropriate to the context; in all such cases this refers to an aggregated number for the three calendar months in the quarter to which the press release refers.

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